After many years on twitter I’m still surprised (and sometimes confused) by new twitter abbreviations and their meaning. To help simplify things I’ve decided to note a few common terms…
RT – Retweet. Used to share another person’s tweet with your followers. Can be done with a simple click of the ‘retweet’ link under each tweet.
Reply – Under each tweet you have the option to respond to a person’s tweet. To identify the person a “@” sign and the person’s address will appear at the beginning of your response.
Favourite – If you like a tweet you can ‘favourite’ that tweet. It won’t be shared directly with your followers but the person who posted the initial tweet will be advised of your action.
HT – Heard through. Requires the user to copy and paste another person’s tweet. Often used when additional context or opinion is required.
MT – Modified tweet. Used if someone has adjusted a person’s tweet but still needs the person’s twitter address included to provide context.
Via – Similar to HT. Again context or additional comment from the sender may be added.
@ – At. The prefix to a twitter address.
Twitpic – A comment photo sharing add-on for people wishing to share photos.
# – By placing a hashtag in front of a term eg #zumwohl people can create an indexable term that others can repeat to form a ‘trend’.
Trend – For various countries across the globe twitter categorises ‘top trends’. These vary with common terms eg John Key or Richie McCaw and various irreverent hashtag terms eg #ifyouwanttodateme
#lazyweb – If you are looking for a solution to a problem, by adding #lazyweb to a tweet, you are effectively asking the twittersphere for a solution. You may be surprised at how many people are happy to help.
bit.ly/ow.ly – These are URL shortening services that help you share news of the web with your followers. They also let you track the number of people who click on your tweeted message.
This list is evolving and I would offer folks the chance to comment on more twictionary definitions but my comment spam is out of control. If you do have more, why not put them on twitter with #twictionary so others can find them.
The campaign encourages people to tweet amusing insights on the real election with the hashtag #zumwohl attached. Each day the funniest/cleverest tweet wins a bottle of said product (which is wicked btw).
The campaign was greatly assisted by using prominent tweeter and blogger Russell Brown at Publicaddress.net who hosted some simple display ads that we updated each week.
Russell also helped by being completely open about the commercial offer and advocating participation amongst his followers and readers. This subtle element made all the difference when it came to commercial businesses levering twitter as a promotional vehicle.
By being honest that this was nothing more than a promotion that “…earns Public Address a little money before Christmas…” the foundation was set for a new brand to build some exposure.
That’s a useful lesson for a new brand entering social media and one I guess Qantas wish they’d considered before today’s “hashjack”…
Two friends I follow on twitter have recently joined an existing web business and quickly started using their personal twitter accounts to promote the employer’s various marketing activities.
Now I’ve got no problem with them doing this…except that I find it rather boring and just a bit forced. It feels like there’s a trend building that people are expected to use their personal twitter accounts to tweet or retweet their employer’s or client’s messages.
If this continues, will the number and quality of your twitter followers become an important asset to include in your CV?
#iSad is at the top of the twitter trends in New Zealand today following the passing of Steve Jobs. What a terrific hash tag. I saw it in a tweet yesterday and commented out loud that it said so much with so little. I think Jobs would have liked that.
Tonight twitter just lifted its commercial presence in 70 countries by regionalising their ‘trend’ category.
People can now view NZ trends by simply clicking ‘change’ in the Trends category and selecting ‘New Zealand’. It’s now possible for companies and brands in New Zealand to raise their profile on twitter to levels we didn’t anticipate.
This simple act moves twitter from a niche medium to a potential broadcast space. If a brand can get enough share of voice in NZ it’ll reach beyond niche followers and could build into quite an influential media placement.
Time to start thinking about what your #brand is and how you can get multiple repeats. In Twitter Trends volume counts and New Zealand is still an open market.
Last week a friend of mine tweeted that a large telecommunications company’s website was “f#&king” slow.
I didn’t think too much of it but later I went into LinkedIn and saw the tweet reappear in his updates. Suddenly swearing about a commercial entity didn’t seem so smart. LinkedIn is a professional networking service and swearing in this environment is akin to swearing in a job interview.
One click publishing is a useful advance in content management but it does pay to think about where that content will appear and what perception you’re passing on.
Basically every Tweet I’m following at the moment is about the announcement of Pacific Fibre. This new venture “aims to connect Australia and New Zealand to the USA with a high capacity low latency fibre cable.” And what a Twitter friendly story we’ve got here.
It’s being backed by Kiwi heavyweights Sir Stephen Tindall, Sam Morgan, Lance Wiggs, Mark Rushworth and Rod Drury and it appears they’ve timed their announcement just right to go gangbusters across a particularly useful crowd of thought leaders.
Bernard Hickey from Interest.co.nz tweeted an hour ago and it’s just exploded. He just told me that his initial tweet has been retweeted over a dozen times in the last hour. Looking at Datascope I can see his name’s all over things. Chris Keall from NBR is doing nicely too.
And this news is welcomed. Pacific Fibre could be something spectacular for New Zealand. As far back as I remember New Zealand’s Archilles heel with Internet business has always been our limited pipes. The opportunity is massive. It’s going to put the crawlers up Telecom – something I’m sure appeals to Sam Morgan!
I’m a little surprised that Peter Jackson and Richard Taylor aren’t in this uber-consortium too. I’d imagine large bandwidth for their large hard drives would be a real boost for their businesses.
Interesting news. And go Twitter for sharing the love so quickly.
Good luck to all involved.