Great to hear Taika Waititi’s second feature film Boy has completely nailed the local competition to go straight to number 1 in NZ’s box office. I think it will also do well internationally. Here’s why:
1. “Academy Award Nominee” has a nice lead in to any promotion. (That it was for a short film a few years back is irrelevant.)
2. It’s getting great reviews. Product sells. Period.
3. He’s just like Flight of the Conchords. For international audiences this is gold. In fact, his history with both Jermaine and Bret is solid. No bollocks. That authenticity works with reviewers.
4. He’s bided his time. No ‘one hit wonder’. He’s grown through it.
5. It’s authentic. Taika grew up on the East Coast and this story is set in a place he knows.
6. Pass the dutchie. After hearing it in the trailer I watched it on YouTube. Priceless capture of musical history. Been humming it all night.
7. Levering Michael Jackson from 1984 is failsafe.
8. The world loves New Zealand films. Peter Jackson gave us the digital brilliance but a story with Maori characters with thick East Coast accents is fresh for picking after Niki Caro’s Whale Rider opened the door.
9. They’ve taken time to create a unique online presence beyond the movie website with a dedicated site for the Crazy Horse Gang. With priceless wee vignettes hosted on YouTube this is a superb set of assets that can mix it up across social mediums. There’s a lot of mileage to unfold here.
10. He’s got a terrific one liner – calling someone an “egg”. Innocuous and strangely delightful with a thick NZ accent.
Let’s see how it pans out.
Earlier this week a prominent NZ blogger who’d bagged NBR’s paid subscription model announced that he’d subscribed. I only know this because he tweeted it. I mentioned this to a friend and he said, “Mike, rich folk will pay to hear about themselves”.
Made me think.
Basically every Tweet I’m following at the moment is about the announcement of Pacific Fibre. This new venture “aims to connect Australia and New Zealand to the USA with a high capacity low latency fibre cable.” And what a Twitter friendly story we’ve got here.
It’s being backed by Kiwi heavyweights Sir Stephen Tindall, Sam Morgan, Lance Wiggs, Mark Rushworth and Rod Drury and it appears they’ve timed their announcement just right to go gangbusters across a particularly useful crowd of thought leaders.
Bernard Hickey from Interest.co.nz tweeted an hour ago and it’s just exploded. He just told me that his initial tweet has been retweeted over a dozen times in the last hour. Looking at Datascope I can see his name’s all over things. Chris Keall from NBR is doing nicely too.
And this news is welcomed. Pacific Fibre could be something spectacular for New Zealand. As far back as I remember New Zealand’s Archilles heel with Internet business has always been our limited pipes. The opportunity is massive. It’s going to put the crawlers up Telecom – something I’m sure appeals to Sam Morgan!
I’m a little surprised that Peter Jackson and Richard Taylor aren’t in this uber-consortium too. I’d imagine large bandwidth for their large hard drives would be a real boost for their businesses.
Interesting news. And go Twitter for sharing the love so quickly.
Good luck to all involved.