Be the first, be the best, be different is a catchy line that floated around a few years ago as a motivator for business success. When you think of some real world examples of this line Sony and Apple do a pretty good job. The Walkman, the iPod, the iPad have all ticked the boxes of being the first, the best and different.
By being at the forefront of innovation, Sony and Apple’s brands sit nicely with the desires and demands of people who consider themselves innovators and early adopters. These people are also at the heart of social media and popular trends so it’s no surprise that when Apple and Sony release their new products it creates such a remarkable buzz.
Problem is, there are only a small number of innovators and early adopters in the world and most of them get bored really quickly.
This is where we see ‘copycat’ manufacturers like Google and Dell waltz in, take the innovators ideas that society has liked, alter them slightly and mop up the remainder of the market with similar products sold at a considerably reduced price. That’s where the real money is made.
And this is what’s going to happen with Google’s Android. The iPhone 4 is having some speed wobbles and I just can’t help feeling that Google’s gradually building some momentum underneath the glamour and will be able to use all its arsenal of services to systematically swallow Apple’s profits.
If Google do this Apple will, of course, kick into the next big thing. I do wonder though if they’d make a better profit if they repackaged some of their products to compete with copycat brands after the buzz has settled.
Perhaps be second, learn from the best, be similar might be a better line for those that don’t mind missing out on the glamour, but in doing so minimise the risks and still make a very successful business. Just ask Trade me.
To bring folks up to speed, when Apple recently launched their iPad they built it so it couldn’t run Flash, Adobe’s proprietary platform for animation, video and interactivity for websites. They felt Flash drew too much power from the battery to operate effectively. Instead Apple saw the future in the open code of HTML5.
At the moment millions of websites and online videos use Flash so with this massive decision by Steve Jobs at Apple, Flash sites and videos will be lost to all iPad users (and that user list is growing rapidly).
If you consider one of the core features of the iPad will be domestic use with people using it to peruse the web, video is an important feature. And now if the article I read is true to form and the adult entertainment industry do cross to HTML5, things will move superquick.
This news also makes for a bit of amusement as Steve Jobs has been quoted in a recent email exchange with Valleywag editor Ryan Tate as saying their App Store will create a “freedom from porn”.
If you think I’m being sensationalist, think back to what’s driven the development of some critical web developments that we take for granted.
Where did the willingness and capability for online payments come from?
Would we have peer-to-peer video streaming without adult video?
For things to really advance with the web, money needs to change hands. And for a large part of the web, adult entertainment is where the money comes from. Just consider Wikipedia. Where did Jimmy Wales get the capital to seed this fantastic resource? Have a look…