This week Trade me and the NZ Herald are running ads for Monteiths Brewery. I noticed the Trade me ad earlier as I did my usual Monday morning screen refresh and checked out all the ads running (BTW tidy creative from Real Groovy appearing this week). After that I checked out the NZ Herald and noticed Monteiths appearing there too (with an expandable billboard banner that doesn’t have a fully mapped click through)!
Anyway, I was surprised to see alcohol being promoted through online display ads. A few years ago Tiger beer ran some ads on Trade me but I thought Trade me had dispensed of peddling such products on their run of site inventory. It appears not.
On TV you can only advertise alcohol related products late at night. What’s the deal with advertising alcohol online in New Zealand? This is perhaps something for the Interactive Advertising Bureau to consider as they establish industry representation and standards here.
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