Clients
Retirement Commission - www.sorted.org.nz
Mike managed the online marketing and site development of Sorted.org.nz for the Retirement Commission from 2002 to Feb 2007. In this time Sorted has grown into one of NZ’s leading online brands winning numerous communication awards including:
- 2004 and 2007 Best Finance Site at the NetGuide Awards
- Best Long Term Strategic Campaign at the 2006 CAANZ Media Awards
- A Bronze for Sustained Advertising Success at the 2006 EFFIE Awards
Under ad:protocol Mike continues to provide online marketing consultancy to the Commission as required.
State Services Commission – www.jobs.govt.nz
ad:protocol worked with SSC staff members to review the site’s usability, accessibility and design. ad:protocol also created an online marketing plan for jobs.govt.nz which included a customer relationship management strategy, search marketing approach, and a sustainable online advertising strategy.
State Services Commission – www.govt.nz
ad:protocol was employed to analyse the effectiveness of different channels and media for driving site visitors to www.govt.nz. Based on the results of the assessment we created an appropriate marketing approach to raise awareness of www.govt.nz and drive site visitors in 2006. Based on this strategy we’ve since conducted two online advertising flights that have continued to improve on each previous performance.
Department of Labour – www.worksite.govt.nz
ad:protocol was asked to provide guidance on how the Department of Labour should measure WorkSite activity and to formulate a pilot online advertising campaign to drive site visitors.
Using ad:protocol’s creative approach, measurement strategy and media options, WorkSite ran three online advertising flights in 2006 with each flight improving the return on investment from the previous flight.
Through 2007 and 2008 ad:protocol continued to partner with WorkSite to manage a sustained online advertising presence through commercial media and the Google Content Network.
Save the Children NZ – www.savethechildren.org.nz
In 2006 and 2007 ad:protocol successfully managed the online advertising campaigns for Save the Children’s Annual Appeal. Both campaigns utilised the Google Content Network and traditional online media to deliver cost effective results.
GSL Network - www.gslnetwork.co.nz
From July to December 2007 ad:protocol sub-contracted to GSL Network to create a suite of online ads and plan and buy online media for their client - The Quit Group. Each ad flight conducted improved on the previous and provided The Quit Group with new user information that’s validating the use of online as a successful advertising medium.
Career Services - www.careers.govt.nz
In December 2007 Career Services asked ad:protocol to plan, create and manage an online advertising campaign to complement television advertising and the launch of their new look youth section on their website. The resulting campaign in January 2008 exceeded expectations and provided a strong set of data that will help Career Services reshape their ongoing marketing strategy. ad:protocol is now the Career Services preferred supplier for online advertising management.
Sparks Interactive – www.sparksinteractive.co.nz
In February 2008 Auckland web agency Sparks Interactive asked ad:protocol to help their client, The EDGE, plan and deliver a short online advertising flight to promote a competition on their website.
The flight required a rapid turnaround with clear communications between the client, publishers, and agencies. It all proved a success and has given The EDGE a clear indication of how online advertising can fit in with their wider communication programme.
Health Sponsorship Council - Feedingourfutures.org.nz
From February to June 2009 Ad Protocol planned, created and managed a series of online advertising flights for FeedingourFutures.org.nz. During this period their site traffic increased by over 600%.
In mid 2009 Ad Protocol helped Interest.co.nz through the process of briefing and assessing a new agency to redesign their popular financial commentary and information site. The process went to plan and Interest.co.nz are on track to launch their new site in early 2010.