Tonight twitter just lifted its commercial presence in 70 countries by regionalising their ‘trend’ category.
People can now view NZ trends by simply clicking ‘change’ in the Trends category and selecting ‘New Zealand’. It’s now possible for companies and brands in New Zealand to raise their profile on twitter to levels we didn’t anticipate.
This simple act moves twitter from a niche medium to a potential broadcast space. If a brand can get enough share of voice in NZ it’ll reach beyond niche followers and could build into quite an influential media placement.
Time to start thinking about what your #brand is and how you can get multiple repeats. In Twitter Trends volume counts and New Zealand is still an open market.
Many moons ago I remember discussing the need for online micropayments with some smart web guys. They saw it (along with better bandwidth) as the chasm that would make the difference for successful ecommerce to really explode into the mainstream. This was the mid nineties, so we didn’t really talk about user experience then but inside the micropayment discussion really sits the need for an efficient user experience. If your process of micropayments makes things easier for people, they’ll adopt it.
iTunes is a classic example of this in action. So too is the Snapper card. The later is an interesting example and one that would solve one of my nagging issues with charity street appeals.
The issue I have with street appeals is I never have any cash on me. On Daffodil Day last week I was able to pull together a measly $0.50 from my pocket that didn’t really warrant me being offered a flower to wear.
Of course I could have walked around the corner and got some money out from an ATM and given the collector some cash, but if I’m honest, I probably wouldn’t be donating $10 or $20 and to change that would have meant another trip to the dairy. All up the process was just too hard. So I didn’t give the charity anything more than a single coin.
Now if this micropayment experience between the collector and I could be simplified, that would help. Here’s where I think the Snapper card could help.
If Snapper were able to arm each collector with a simple scanning device I’d have a simple way of giving collectors a self-nominated amount like $2 or $3 with a quick swipe of my Snapper card. There it is. Payment process complete. No nonsense.
If this were possible, I would use it. And I think others would too.
To bring folks up to speed, when Apple recently launched their iPad they built it so it couldn’t run Flash, Adobe’s proprietary platform for animation, video and interactivity for websites. They felt Flash drew too much power from the battery to operate effectively. Instead Apple saw the future in the open code of HTML5.
At the moment millions of websites and online videos use Flash so with this massive decision by Steve Jobs at Apple, Flash sites and videos will be lost to all iPad users (and that user list is growing rapidly).
If you consider one of the core features of the iPad will be domestic use with people using it to peruse the web, video is an important feature. And now if the article I read is true to form and the adult entertainment industry do cross to HTML5, things will move superquick.
This news also makes for a bit of amusement as Steve Jobs has been quoted in a recent email exchange with Valleywag editor Ryan Tate as saying their App Store will create a “freedom from porn”.
If you think I’m being sensationalist, think back to what’s driven the development of some critical web developments that we take for granted.
Where did the willingness and capability for online payments come from?
Would we have peer-to-peer video streaming without adult video?
For things to really advance with the web, money needs to change hands. And for a large part of the web, adult entertainment is where the money comes from. Just consider Wikipedia. Where did Jimmy Wales get the capital to seed this fantastic resource? Have a look…
Today’s announcement that cigarettes are going up to $17 a packet made me consider what people would save if they quit smoking and put their savings on their mortgage. Here’s what I found out by using Sorted’s calculators:
If you smoked a packet a day that’ll cost $238 per fortnight in 2012.
If you have a mortgage of $200,000 at 7% interest you’ll need fortnightly repayments of around $652 to repay it over 25 years.
The interest you’d pay over on that mortgage over 25 years is $223, 861. That’s just the interest.
If you quit smoking and put the money you spent on cigarettes into your mortgage repayments you’d make repayments of $890 per fortnight.
The result of this wee action would mean you’d pay $107,482 in interest and pay off your mortgage in just 13 years and 4 months.
That’s a saving of $116,379.
Visit Quitline now.
Great to hear Taika Waititi’s second feature film Boy has completely nailed the local competition to go straight to number 1 in NZ’s box office. I think it will also do well internationally. Here’s why:
1. “Academy Award Nominee” has a nice lead in to any promotion. (That it was for a short film a few years back is irrelevant.)
2. It’s getting great reviews. Product sells. Period.
3. He’s just like Flight of the Conchords. For international audiences this is gold. In fact, his history with both Jermaine and Bret is solid. No bollocks. That authenticity works with reviewers.
4. He’s bided his time. No ‘one hit wonder’. He’s grown through it.
5. It’s authentic. Taika grew up on the East Coast and this story is set in a place he knows.
6. Pass the dutchie. After hearing it in the trailer I watched it on YouTube. Priceless capture of musical history. Been humming it all night.
7. Levering Michael Jackson from 1984 is failsafe.
8. The world loves New Zealand films. Peter Jackson gave us the digital brilliance but a story with Maori characters with thick East Coast accents is fresh for picking after Niki Caro’s Whale Rider opened the door.
9. They’ve taken time to create a unique online presence beyond the movie website with a dedicated site for the Crazy Horse Gang. With priceless wee vignettes hosted on YouTube this is a superb set of assets that can mix it up across social mediums. There’s a lot of mileage to unfold here.
10. He’s got a terrific one liner – calling someone an “egg”. Innocuous and strangely delightful with a thick NZ accent.
Let’s see how it pans out.
Earlier this week a prominent NZ blogger who’d bagged NBR’s paid subscription model announced that he’d subscribed. I only know this because he tweeted it. I mentioned this to a friend and he said, “Mike, rich folk will pay to hear about themselves”.
Made me think.