http://adprotocol.co.nz/richard-meet-risk/ Digital marketing consultancy in Wellington, New Zealand. Wed, 24 Nov 2010 11:17:03 +0000 hourly 1 http://wordpress.org/?v=3.8.1 http://adprotocol.co.nz/richard-meet-risk/#comment-2237 Wed, 29 Apr 2009 23:26:21 +0000 http://www.adprotocol.co.nz/?p=27#comment-2237 [...] Jeremy Well’s fronting of Meridian’s latest advertising flight is another example of a celebrity taking a risky punt with their personal brand. When Hanover Finance melted last year I commented on Richard Long’s associated brand credibility falling too. As their front man, he couldn’t escape the connection. [...]

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