In our office we have commercial radio running when we all forget our iPods. The last three songs have been:

1.“I kissed a girl” – an annoying song now annoyingly connected to ZM’s mash up.
2.”In the air tonight” – a reborn song now intrinsically linked to Cadbury’s random Gorilla TVC.
3.“Baby come on” – a song now inextricably linked to Telecom’s latest TVC (the woman at the end gets too much airtime).

The emotional connection between music and advertising has been a winning formula for years. I just don’t remember having so many connections at one time.