Last week a friend of mine tweeted that a large telecommunications company’s website was “f#&king” slow.

I didn’t think too much of it but later I went into LinkedIn and saw the tweet reappear in his updates. Suddenly swearing about a commercial entity didn’t seem so smart. LinkedIn is a professional networking service and swearing in this environment is akin to swearing in a job interview.

One click publishing is a useful advance in content management but it does pay to think about where that content will appear and what perception you’re passing on.