Tonight twitter just lifted its commercial presence in 70 countries by regionalising their ‘trend’ category.

People can now view NZ trends by simply clicking ‘change’ in the Trends category and selecting ‘New Zealand’. It’s now possible for companies and brands in New Zealand to raise their profile on twitter to levels we didn’t anticipate.

This simple act moves twitter from a niche medium to a potential broadcast space. If a brand can get enough share of voice in NZ it’ll reach beyond niche followers and could build into quite an influential media placement.

Time to start thinking about what your #brand is and how you can get multiple repeats. In Twitter Trends volume counts and New Zealand is still an open market.