Creating interest in interest

A couple of weeks ago I met with Bernard Hickey from Interest.co.nz to discuss his recent creation – a daily video blog on the financial marketplace.

His “90 seconds at 9am” and “Daily briefing” are ingenious ways of communicating to anyone looking for up-to-the-minute information from the guys who hold the data. (The way they’re being produced is rather clever too.)

For quite a few years now interest.co.nz has maintained an underground presence that’s been largely restricted to the financial services sector. Now, with Bernard’s articulate interpretation of what’s happening with the data he’s providing middle New Zealand with an understanding of what it all means.

Already the comments from their blogposts and videos are getting mentioned regularly in the NZ Herald which is great for their brand positioning – even if the NZ Herald refuses to provide links back to the source!

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