This morning I heard on the radio Usain “Lightning” Bolt had won the Olympic 200m final in World record time. Wow, that’d be cool to see, I thought (forgetting about it almost instantly as I buttered my toast).

When I got to work though, I flicked onto the NZ Herald to read about NZ’s gold medal accomplishments and got reminded about Bolt’s successful run by this pearler billboard ad for TVNZ.

The race result was only 6 hours old and they’d already sorted out this ad copy, loaded it up, and got it out to people.

Timely, relevant, simple.

Three core rules for effective online advertising.