I saw this display ad this morning for the PPTA and it bothered me a little. Using black and white imagery and caps creates a loud bleak tone that carves negative sentiments before I’ve even read the copy (which is also a cynical pun).

Why do the PPTA do this? I know numerous teachers and they don’t speak like this. In fact, they’re the polar opposite.

Ever since I worked on TeachNZ (a good 10 years ago now) I’ve wondered whether our teachers’ unions have done more to drive potential teachers away from their profession due to their consistently negative communication practices.

It’s got to the point now where I think their messages simply fall on deaf ears.