Earlier this week Mary Meeker of Kleiner Perkins Caufield & Byers published her 2014 Internet Trends report.
She’s been doing these reports for over a decade now and they’re a fantastic resource for business planners, digital strategists, developers, entrepreneurs and designers…in fact, pretty much anyone in the tech scene.
The report contains 164 slides so I thought I’d summerise my notes made while reading it…
- Print ad media is overvalued. Digital and mobile media is where the eyeballs and advertising opportunities are.
- There is a massive opportunity for mobile friendly education resources.
- The ‘visual web’ is continuing to rise eg Pinterest, Snapchat, Tumblr, Instagram.
- Facebook is leading to people saying less to larger audiences while younger audiences are saying more to smaller groups through apps like Whatsapp and Viber.
- ‘Re-imagining’ is the concept of the now. That is, people capturing data and UX and rethinking how basic things like booking a hotel (AirBNB) or hailing a cab (Uber) can be made better through mobile/web devices and tools.
- Streaming is the future of TV…um…no surprise there.
- The “Internet Trifecta” is content, community and commerce. That is, crowd source content and enable the community to share it, rate it, review it and curate it. Then build a commerce option from this information. Sounds simple enough…ahem…
- Uploadable, sharable data and information is rising eg Pinterest, Github, Fitbit etc.
- TV shows that are doing well are those that create a “fanbase” who comment, curate and create after the show has ended. Don’t just look for the audience who switch channels straight after the show. Second screeners on twitter particularly are golden.
- And of course the “internet of things” is just growing.
I’m sure there are more nuggets of gold in Meeker’s report, but these were my takeaways.